When we design workplaces as lifestyle packages… who are they for?
This think piece considers the implications of offering workplaces as total lifestyle solutions. When we design these spaces, who are they actually for? Do we need to consider diversity and inclusion? How does this impact corporate culture and work life balance? And… are we working to live, or living to work? Conversations about work-life balance are […]
Why Rudeness at Work is Contagious (and difficult to stop)
Most people can relate to the experience of having a colleague inexplicably treat them rudely at work. You’re not invited to attend a meeting. A co-worker gets coffee – for everyone but you. Your input is laughed at or ignored. You wonder: where did this come from? Did I do something? Why would he treat […]
Why Brand Experience Strengthens Customer Loyalty
Jamie, Marketing Manager at Hotbox tells us why brands need to focus on customer experience in order to build loyalty. Our employees are customers too – from investing in wellbeing to building trust, it’s all part of the brand experience ecosystem. Some businesses tend to focus on their external customers, without considering the fact that […]