Baker Stuart’s Insight: New research has found that people who self-identify as ‘busy’ are likely to make healthier choices and have better self esteem. This could have impacts for workplace design. By using branding that suggests busyness to employees, these behaviours and positive self-identity could be encouraged.
“Every day, we make many decisions that involve choosing between our immediate and future well-being. For instance, do we go to the gym after work, or do we just go home to relax in front of the television? Do we save money for retirement, or do we splurge on a trip? Do we eat fruit or cake for dessert? When we perceive ourselves to be busy, it boosts our self-esteem, tipping the balance in favour of the more virtuous choice,” said Amitava Chattopadhyay, professor of marketing at INSEAD.
In a new paper, Chattopadhyay and his co-authors, Monica Wadhwa of Fox School of Business at Temple University, and Jeehye Christine Kim of HKUST, show that the mere self-perception as a busy person, or having what they call a “busy mindset,” is a “badge of honor” that can be leveraged to promote better self-control. Their paper, titled “When […]