In 1930, John Maynard Keynes wrote an essay titled “Economic Possibilities for our Grand‐ children”. In this work, Keynes forecasted that in one hundred years hence, we would be working a 15‐hour week. Keynes thought that given the history of our working habits, a reduction in the working week made logical, economic and technological sense – and he had a point. From the beginning of the agricultural age, humans laboured all day, every day, just to survive.